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Our Story

Since 2012, Kristen Forgione has grown THELIFESTYLEDCO from a blog to a full service interior design firm, expanded into retail, and much more - all with Organic Desert Living in mind.

How It Started

What began as a blog focused on Kristen’s home renovation has grown into a design firm focused on new builds, large scale renovations, and interior furnishings. Over the years, we’ve refined our trademarked style into what we call Organic Desert Living - muted colors, endless texture, and inspired by the calm desert.

We’re proud of our timeless style, quality, and obsession with the details. We have a contagious energy and passion for original design, while focusing on a collaborative experience between our vision, process, and love for design.

Expanding Into Retail

THELIFESTYLEDCO® has grown to include two Arizona retail shops and an online boutique, offering curated collections of apparel, designer-sourced furniture, rugs, lighting, and elevated home decor. Every piece is hand-selected by our Interior Design team to bring our signature Organic Desert Living® aesthetic into your space.

Visit us in Gilbert or North Scottsdale/Phoenix, or stop by our Arizona warehouse for local order pickup!

What is Organic Desert Living?

“Organic Desert Living lives within me, both personally and professionally. I coined the term and style because I was exhausted trying to explain ‘my style’ to friends, family and eventually design clients. When this firm began, we designed in all styles. Then as things evolved, I found myself constantly leading our design team back to a few very distinct combinations of muted color and endless texture.

It wasn’t long after that we started noticing how our ‘style’ had legs of its own and it deserved a name. It stems from our love of our region, the calm presence of the desert and the effortlessness that comes with living without restraint and reform.”⁠

- kristen forgione

The Lifestyled Co. story of Kristen and Vince Forgione

Kristen Forgione

Principal Designer + Creative Director

Kristen Forgione is the creative force behind THELIFESTYLEDCO Design Firm and Retail Shops, specializing in a minimal and modern aesthetic called, Organic Desert Living. After 10 years in career fields from finance to hospitality, it was her stint in Los Angeles fashion school that reignited her childhood passion for all things color and design. Now calling Arizona home, THELIFESTYLEDCO has led the west coast design market since 2012 with clients nationwide, a design studio, retail shops and a team of desert loving designers and support staff.

With expansion top of mind, Vince Forgione, Kristen's husband, joined the team full time in 2019 as THELIFESTYLEDCO's CEO. With a career background in sales and management, Vince brings knowledge, passion and a contagious energy that is truly unmatched.

When they aren't creating, Kristen and Vince spend their days with their two small boho baby girls, two pups, or traveling the world—one big (or little) destination at a time.


Meet who you'll be working with

Vince Forgione

Vince Forgione

Founder + CEO

Amy Meyer

Amy Meyer

Vice President of Design Operations

Amandalynn Wulfert

Amandalyn Elshamy

Senior Brand Buyer

James Ariola

James Ariola

General Manager