our story
Since 2012, Kristen Forgione has grown THELIFESTYLEDCO from a blog to a full service interior design firm, expanded into retail, developed a digital learning experience, and much more - all with organic desert living in mind.
What is Organic Desert Living?
“Organic Desert Living lives within me, both personally and professionally. I coined the term and style because I was exhausted trying to explain ‘my style’ to friends, family and eventually design clients. When this firm began, we designed in all styles. Then as things evolved, I found myself constantly leading our design team back to a few very distinct combinations of muted color and endless texture.
It wasn’t long after that we started noticing how our ‘style’ had legs of its own and it deserved a name. It stems from our love of our region, the calm presence of the desert and the effortlessness that comes with living without restraint and reform.”
- kristen forgione
Kristen Forgione
Principal Designer + Creative Director
Kristen Forgione is the creative force behind THELIFESTYLEDCO Design Firm and Retail Shops, specializing in a minimal and modern aesthetic called, Organic Desert Living. After 10 years in career fields from finance to hospitality, it was her stint in Los Angeles fashion school that reignited her childhood passion for all things color and design. Now calling Arizona home, THELIFESTYLEDCO has led the west coast design market since 2012 with clients nationwide, a design studio, retail shops and a team of desert loving designers and support staff.
With expansion top of mind, Vince Forgione, Kristen's husband, joined the team full time in 2019 as THELIFESTYLEDCO's CEO. With a career background in sales and management, Vince brings knowledge, passion and a contagious energy that is truly unmatched.
When they aren't creating, Kristen and Vince spend their days with their two small boho baby girls, two pups, or traveling the world—one big (or little) destination at a time.
